Kaylyn & Whitley

Kaylyn and Whitley draw inspiration from daily life to help bring their luxury clothing and jewelry line to life. As a Hybrid of two names, the line reflects the confluence of two unique design aesthetics into one cohesive and timeless collection. In the process of rebranding these two names into one, I wanted the final piece to feel custom, luxurious, and sophisticated. The symbol is a unique custom combination between their two names made of a "k" and "w".

Business Cards

After the identity design was complete, we moved into expanding the brand by creating new business cards for Kaylyn and Whitley. We approached this we a clean, but elegant aesthetic that catches the customers eye by utilizing the contrast between the gold, black, and white coloration.

Branding in Action

A logo is more than just a mark on your website, business cards, and flyers. A logo is your identity, your personality, and your customers. A logo should summarize your brand at a quick glance. We wanted to make sure that the Kaylyn & Whitley branding fit right in with their consumers life style by showcasing how this mark would work on the clothing they wear.